About Me


Hi, I’m Li. I’m a consumer VC investor. In particular, I’m interested in marketplaces and new platforms that enable individuals to become entrepreneurs and to earn money through their creativity and unique skills (the Passion Economy).

I’ve lived and worked in the Bay Area for the past 7 years. Before investing, I was a Product Manager at Shopkick, a Greylock and Kleiner Perkins-backed startup in the loyalty & rewards space that was acquired by SK Telecom in 2014 for $250M.

Before tech, I lived in NYC and worked in corporate strategy at Capital One. I studied Statistics at Harvard where I wrote for The Crimson and was Executive Editor of a startup monthly student life magazine called The Harvard Voice.

I like writing about consumer trends, internet culture, and new consumer-facing platforms. Subscribe to my newsletter: