What people say about my writing:
“Passion Economy pioneer” “The authoritative voice in the space”
“Essential reading for anyone building a community in the next 10 years”
“The best thinker out there on the future of being a creator on the internet.”
“The Queen-maker of passion economy startups”
Li Jin is the co-founder of Variant Fund, a first-check venture firm investing in web3 and the ownership economy. Li joined Variant after it merged with Atelier Ventures, her fund which invested in the future of online work.
Select past writing:
The Passion Economy and the Future of Work
New digital platforms enable people to earn a livelihood in a way that highlights–rather than commoditizes–their individuality.
100 True Fans
An update on Kevin Kelly’s classic idea of “1,000 True Fans.” To make a living as a creator, you only need 100 true fans, not 1,000. I outline the four necessary components necessary to make a living off a smaller base of true fans.
What’s Next for Marketplace Startups: Reinventing the $10 Trillion Service Economy
Marketplace startups have re-invented the way we shop for goods, but lag behind in terms of how we discover and access services.